Fitness Marketing Mindset

The value in purchasing a fitness club membership is not in the building. It’s not in the equipment. It’s not in the location, location, location. It’s in the people, their professionalism, and their knowledge in the fitness industry. In this video fitness marketing consultant Matt York shows health club owners that you don’t have to have a fancy club or a brilliant marketing plan to sell gym memberships. All you need is to realize where the value is – it’s in your people. Sell the expertise and coaching, not the building.

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