Fitness Marketing Videos
Video Tip: Is a 24-Hour Club Hurting Your Gym Membership Sales?
In this video tip, health club marketing consultant, Matt York talks about the downside of the 24-hour fitness club trend.
Read MoreSelling health club membership plans: Contracts? Or no contracts?
In this video, health club marketing consultant, Matt York, talks about the pros and cons of asking your customers to sign long-term contracts.
Read MoreVideo Tip: The Shark Mindset
Fitness marketing consultant, Matt York talks about changing your mindset is critical to success in running your gym.
Read MoreVideo Tip: Sell more personal training by not making it so personal
Health club and fitness marketing guru Matt York talks about selling more personal training by making it more personal for the client and less personal for you.
Read MoreVideo Tip: Member Retention Costs Less Than Selling More Gym Memberships
Fitness marketing consultant, Matt York of IHCC, Inc. talks about how retaining current members requires less marketing expense than getting new members.
Read MoreVideo Tip: Never stop marketing your gym!
Health club marketing consultant, Matt York talks about the importance of always keeping your business in the public eye through consistent marketing and advertising of some kind.
Read MoreVideo Tip of Week: Selling more health club memberships with proper use of the phone
Health club marketing consultant, Matt York talks about how proper use of the phone can result in selling more health club memberships.
Read MoreVideo Tip of the Week: Be There and Be Square
Fitness marketing consultant, Matt York talks about the importance of being present and engaged with your fitness club and to avoid the “If I build it they will come” attitude that keeps many gyms from being profitable.
Read MoreVideo Tip of the Week: Pick up the phone!
Health club marketing consultant Matt York talks about how to use the telephone to reach out to prospective members and existing members.
Read MoreVideo Tip of the Week: One head cook in the kitchen is a recipe for better customer service, increased profits, and more membership sales at your gym.
Fitness marketing consultant, Matt York talks about the importance of having one person in charge of making your health club customer friendly.
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